We brought the campaign to life with a new logo, webpages, and collateral design including t-shirts, banners, buttons, stickers, totes, and a vinyl bus wrap.
URGE is a national reproductive justice advocacy organization that provides a political home for young people, advocates for meaningful policy change, and shifts culture, working in states where the challenges and opportunities are greatest.
Our Strategy
We partnered with URGE to provide brand and web support for the launch of their 2024 presidential election voter engagement campaign. We considered their overarching 2024 campaign “Fueling the Flame for Change” and tied it into their voter engagement branding.
- The campaign targeted young adults ages 18-29, particularly those who have been historically marginalized: BiPoC and queer, trans and non-binary young people in the South and Midwest.
- URGE wanted the brand to be edgy and evoke collective power, resilience, and aspiration. During discovery, we agreed the brand should embody a trendy Y2K aesthetic, while still resonating with URGE’s flagship branding.
- We got to work on a logo and visual brand design, carefully considering how to pull in URGE’s “Fueling the Flame for Change” campaign without instilling rage (a path URGE wanted to avoid) or associating it with Olympics imagery. The result was bold text and a dynamic, upward moving flame — a symbol for a generation fueling a brighter future.
