URGE — We Deserve Brand Campaign
A campaign framework and design to boost voter engagement around reproductive justice with a full suite of digital platforms, assets, and swag based on an original visual brand concept.
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Building trust and community starts with a strong brand.
Brand Architecture for Powerful Impact
Your brand sets the foundation for people’s experience with everything they encounter about your organization. It’s the collective associations they have with you — from the first look at a logo to the seamlessness of your donation process when they decide to take action.
We can help:
- Unlock insights about what sets you apart in your space.
- Act on data and experience to guide you in the right direction.
- Define the groundwork for a powerful story and future.
- Create brand value that improves advocacy and fundraising.
Visual Identity & Design to Inspire Action
The visual design of your brand is the most visible aspect of your organization. Clear, crisp, and accessible design is critical to communicating your message — and helping people understand who you are and what you stand for.
We can help:
- Logo design, refresh and campaign creative.
- Visual brand guidelines, style libraries and systems.
- Brand templates and assets for consistency across channels.
Messaging & Personality to Stand Apart
Beyond the conceptual and visual aspects of your brand, how you communicate says a lot about who you are and how people will relate to you. Fun, serious, sarcastic or unflinchingly precise — we can help you define often overlooked aspects of your brand.
We can help:
- Mission & vision that maps to your core impact.
- Brand pillars and messages that connect across your work.
- Personality and character that set you apart from the crowd.
- Tagline and message framework that help unify communications.
