After Kamala Harris announced her run for president, VP nominee J.D. Vance famously broke the first two rules of the internet: 1) Cats rule, and 2) Never mess with cat ladies.
In response, RAD Campaign developed CLOTUS: Cat Ladies of the United States — a brand and movement to raise funds for the Harris for President campaign and organizations who support Harris’s presidential campaign agenda. We developed the full concept, logo, (including the name) brand collateral, and launched an online store to support the campaign and raise funds. See it in action, at: https://clotus.org/