We relaunched the New York State Nurses Association (NYSNA) website, putting our weight behind one of the largest unions and professional associations for frontline healthcare workers.
The moral bankruptcy of profit-driven healthcare is now back at the center of public discourse, uniting Americans in deep — and instructive — ways. Strategies to marshal that momentum are of a premium.
Our Strategy
The power of worker organization in healthcare should be at the center of that conversation. NYSNA continues to be a critical force in protecting nurses’ rights, supporting their quality of life, and driving collective action on all fronts — from hospitals to local and state legislation. This past year, we ensured they had a bold, dynamic, and user friendly web presence to match and support them in their mission.
Our work included:
- Development of a flexible Drupal website that allows the NYSNA team to put together dynamic landing pages for campaigns, program areas, events, education series, and more.
- Integration with Salesforce to pull events, member information, and up-to-date facility information into the site.
- The creation of a member center that delivers content specific to a member’s associated facilities.
- Guiding the client through a complex content audit and migration planning phase to identify pages for automated or manual migration, as well as what needed rewriting, editing, or transformation on the new site.
- Integration with NYSNA’s CRM, with options for embedding forms within Drupal, or linking to external pages with an updated theme to match the new site.
