The throwaway economy will be the demise of our planet, or at the very least a major contributing factor. We have a big problem with stuff — we have too much of it, too much of it is toxic, and for the items that aren't toxic we don’t share, reuse, or recycle it enough.
So when our friends at The Story of Stuff Project asked RAD Campaign to team up with them and modernize their website to highlight the roots of the problem and what actions we can individually take (as well as corporate America) to stop it, we went all in while working to ensure we maintained their awesome brand identity that they are so well known for.
Our audit provided the focus, priorities roadmap, and actionable next steps to accomplish Story of Stuff’s website goals.
Digital Strategy for
Legendary Impact
Story of Stuff partnered with RAD Campaign on a website review and audit to evaluate the current site and recommend improvements — to enhance user flow and engagement, streamline navigation, optimize content and mobile experience, and increase conversion rates. Our audit provides a focus, roadmap on top priorities, and actionable next steps to accomplish Story of Stuff’s immediate and long-term website goals.
Our Strategy
- Strengthen the Core User Experience: Align website goals and flow, and prioritize content and layouts based on popularity and traffic.
- Organize Content as an Action Funnel: Update for deeper exploration and action.
- Optimize Page Layouts: Create more actionable pages for clicks and conversions.
- Enhance Visual Design & UX: Refresh to build on design strengths. Optimize page displays for mobile and across screen sizes.
Advocacy & Engagement Focus
We saw Story of Stuff’s legendary film work as an engine to power engagement across campaigns, advocacy and fundraising.
- Drive engagement and views of Story of Stuff’s legendary films and content.
- Connect engagement and exploration with easy ways to take action and donate.
- Support advocacy and fundraising efforts with refreshed templates that make it easier to take action and donate.
Focus on Engagement & Actions
We created an engagement funnel to guide across the website visitors and prioritize actions.
- Focus on user and page flow.
- Prioritized content and layouts based on popularity and traffic.
- Optimized actionable page templates to increase clicks and conversions.
Enhance Visual Design & UX
RAD reviewed and refreshed the design to build on visual brand strengths.
- Optimize page displays for mobile and across screen sizes immediately.
- Fix broken links and outdated content that's not displaying correctly.
A Fresh Web Look to Drive Action
Our work resulted in an elevated design, improved and streamlined user experience, and a website that better facilitates Story of Stuff’s goals for content, advocacy, and fundraising.
- Elevated visual brand on the web with a refreshed design and UX system, component and design element library, and templates that support multiple content types.
- Simplified and organized content to better meet the needs of website visitors and make it easier to find what they want to see.
- Drive engagement and views of Story of Stuff’s legendary films and content.
- Created and built intuitive pathways that lead to progressively deeper exploration and engagement with Story of Stuff’s content, mission, and ongoing advocacy work.
- Support for advocacy and fundraising efforts with refreshed templates that make it easier to take action and donate.
