As the oldest national LGBTQ advocacy organization in the U.S., the National LGBTQ Task Force has long been one of the most prominent and effective voices in the space. However, staff found themselves approaching the organization’s 50th Anniversary year with a disjointed, broken, and outdated website.
Our website work included a comprehensive content overhaul that enabled stronger content strategy — and easier content management.
Our Strategy
RAD Campaign stepped in to guide the Task Force team through a thoughtful planning and content strategy process that resulted in a fresh and powerful new design, backed by a highly customizable and versatile multilingual WordPress site, and an integrated new sub-brand for Queer the Vote and ad campaign leading up to a national election.
Highlights of the redesign:
- A variety of design and layout options that maintain brand cohesion across pages.
- Easy Website Management — Internal content creators can easily create robust landing pages using a library of custom blocks that require no HTML to implement. Staff can also easily insert buttons, images, videos, pull-quotes, and other multimedia within articles, providing a rich user experience.
- Annual Gala Support — The website includes additional templates for the Task Force's signature Creating Change Conference and annual Gala event, allowing these former microsites to come into the same WordPress site while maintaining their separate menus, identities, and requirements.
- Robust Content Strategy — RAD helped the Task Force navigate a major content overhaul of the site, as the bulk of the pages about their work needed complete rewrites. This included providing a content audit, strategy recommendations, project management tools, additional content support, and frequent guidance throughout the entire project.
- Search Engine Optimization — Whereas previous redesigns resulted in hundreds of lost pages and broken links, RAD ensured that URLs were managed to maintain optimal SEO and resolve previous issues.
- Performance & Security Optimization — The new site is optimized for performance and security, and gives Task Force a digital presence to match their organizing power.
