Elevation for a New Era of Growth
Earthworks engaged RAD Campaign as a long-standing partner on a strategic evaluation and roadmap creation to implement its Five Year Strategic Plan.
As part of our engagement, we went deep into Brand Strategy to help define a path forward to reach new audiences, expand support — and reach the organization's goals for fundraising and growth. The Brand Strategy work included original campaign conception and development, showcasing ideas to intentionally push the current brand and messaging.
We developed three separate, original campaign concepts to inspire what a centrally planned brand campaign could look like, that integrates Earthworks' core brand strategy and message framework. Each concept shows a cross-channel campaign platform that leverages the organizations' unique strengths, messages, and approach — with new clarity and inspiration.
The concepts are built to stand on their own across the full supporter journey — and also show how it might be used specifically as an awareness, advocacy, or fundraising campaign.
Engaging Networks CRM Transition & Implementation
A certified Engaging Networks partner, RAD Campaign undertook an expedited transition for Earthworks to move their CRM from Salsa to Engaging Networks in record time. We have deep experience configuring and implementing Engaging Networks, along with all of the leading nonprofit advocacy and fundraising platforms, and were ready to jump in quickly.
We conducted a full, ground-up configuration for Earthworks’ new Engaging Networks platform, including leading the process with the Engaging Networks team, and ensuring every detail of the implementation was covered completely.
At a time when activism is critical to confront an all-out assault on environmental regulation and democracy, Earthworks is leading in the movement to directly fight extractive industry pollution on the ground by Big Oil, Gas & Mining that threatens our health and frontline communities, across the country and in our cherished American West.
RAD Campaign and Earthworks share a long-standing partnership, working across channels and tactics to guide digital strategy, a full website redesign, email advocacy and fundraising, and digital advertising campaigns.
Our Strategy
- Amplify stories on the ground of Earthworks’ efforts to fight Big Oil, Gas & Mining.
- Expand visibility and support from new audiences by actively growing Earthworks’ reach and email subscribers through acquisition and digital ad campaigns.
- Grow fundraising and advocacy with tailored messaging and audience segments.
- Integrate organizational leadership to connect communications and program goals.
The Result
Today, we continue to stand with Earthworks in fighting against pollution and harm to communities by extractive industry from Big Oil, Gas & Mining — and won’t stop until it’s done.
